Acceptable Use & Community Guidelines
Version: Launch Suite vL1 (rev. 8.1) · Effective date: 29 September 2026
Service: Steez — operated by Steelo Labs Ltd Registered office: Steelo Labs Ltd, 3 Harebell Close, Hamilton, Leicester, England, LE5 1UX Company number: 15553648 Contact: support@steez.space (general/abuse reports) · legal@steez.space (legal and IP notices) · privacy@steez.space (data) Company domain: steelo.io · Product domain: steez.space
Governing law: England and Wales
About this document
What this document is: These Acceptable Use & Community Guidelines ("Guidelines") set out what you may and may not do on Steez, what content is prohibited, and how we enforce our rules. They apply to every person who accesses or uses Steez — fans, creators, visitors, and collaborators — anywhere in the world. These Guidelines form part of our Terms of Service. Creators also accept our Creator Terms & Earnings Agreement. Our Privacy Policy explains how we handle your data. If you have been moderated or want to challenge a decision, see our Moderation, Complaints & Appeals Procedure.
These Guidelines also serve as our published content rules for the purposes of the UK Online Safety Act 2023 (OSA), sections 10(5)–(8) and 12, and — for users in the European Union and European Economic Area — as part of our terms-and-conditions framework under the EU Digital Services Act (Regulation (EU) 2022/2065) ("DSA"). They are versioned. Where the Steez app presents policy-version records in-product, those records must be kept aligned with the published Guidelines before we rely on them as evidence of acceptance.
Defined terms used here ("Steez", "Steez Key"/"Key", "creator", "fan", "Village", "Mosaic", "Perks") have the same meaning as in our Terms of Service.
PART 1 — WHO WE ARE AND WHAT STEEZ IS
1. The platform
1.1 Steez is a music-focused creator and fan platform operated by Steelo Labs Ltd, a company registered in England and Wales. Steez is not a live-streaming platform. It supports video, images, text articles, and community chat between creators and their fans.
1.2 Steez is a user-to-user service for the purposes of the UK Online Safety Act 2023 and, if and when Steez is offered in the EU/EEA, a hosting service / online platform for the purposes of the EU Digital Services Act. This means users share content with other users, and we have statutory duties to protect everyone on the platform from illegal content and from content that is harmful to children.
1.3 Where Steez is available. Steez's paid services are offered in our supported territories (the UK and US at launch), expanding as we complete each territory's requirements (Terms of Service §2.1). Wherever you are, these Guidelines apply to your use of Steez. They are written to comply with UK law as the governing law, and they do not override any mandatory protection given to you by the local law of your own country: where your local law gives you rights that cannot be excluded by agreement, those rights prevail to the extent of any conflict.
1.4 These Guidelines are effective for all users. Using Steez means you accept them. If you do not accept them, you must not use Steez.
1.5 What a "Steez Key" is. Where these Guidelines refer to purchased or unlocked content, a "Steez Key" (a "Key") is a personal licence to access only what the creator explicitly offers (for example Mosaic exclusives, the creator's Village community, and creator-picked Perks). A Key is a contractual access licence. It is not a financial asset, security, investment, e-money, deposit, stored value, trust asset, ownership interest, or share of creator or platform revenue. It is bought for what it lets you access — its consumptive utility. A Key is non-transferable and non-resellable, and carries no guaranteed or realisable monetary value. Full purchase terms and the fee schedule are in the Terms of Service and the Creator Terms & Earnings Agreement.
1.6 Buying Keys — and what these Guidelines control. A Key is sold first-hand at a fixed first-hand price of £30 GBP, whichever device you use. A Key is personal, non-transferable, and non-resellable. A Key is not an investment and is not guaranteed to hold or gain value. These Guidelines do not set Key prices; they only prohibit abuse of the purchase and payment systems (see clause 5.4). Price, fee, and refund terms live in the Terms of Service, Creator Terms & Earnings Agreement, and Refund & Cancellation Policy.
PART 2 — WHO MAY USE STEEZ
2. Eligibility
2.1 Steez offers social access to users aged 13 and over with child-protection measures, while buying, creator payouts and specified adult-restricted features are for users aged 18 and over. Under-13s may not register or use Steez. When you create an account we record your age declaration. Known under-18s cannot make purchases, become creators, or access adult-restricted features, and we do not knowingly provide those features to under-18s. During beta we apply additional child-safety measures: stranger direct messages and Villages are disabled; every upload is pre-moderated while volume is low; reporting and blocking are live; creators are 18+ and verified through Stripe Connect identity checks; and purchases sit behind an 18+ declaration and our payment controls. Because we permit under-18 social access, the ICO's Age-Appropriate Design Code (Children's Code) and our children's-risk duties under the Online Safety Act apply. Proportionate age-assurance measures are applied where a genuinely adult-restricted feature justifies them; if we discover or reasonably believe that a user is under the age required for a feature, we may restrict that feature and, where appropriate, suspend the account pending review.
2.2 You must have legal capacity to form a binding contract under English law and under the law of your own country.
2.3 You may only hold one personal account. Operating multiple accounts to evade enforcement, circumvent bans, or misrepresent your identity is prohibited.
2.4 Where you are. The Steez app and our public pages are reachable globally, but our paid offering is available only in the United Kingdom and the United States at launch — reachability of a public page is not an offer of the paid service in your country. Some content rules and remedies in these Guidelines are stated by reference to UK law; equivalent or stronger rules in your country apply to you in addition where local law so requires. Nothing in these Guidelines is intended to require you to do, or to deprive you of any protection that prohibits us from doing, anything that is unlawful in your country.
PART 3 — PROHIBITED CONTENT — WHAT YOU MUST NOT POST, SHARE OR SEND
What this section says: This section lists content that is banned on Steez. Some categories are banned because they are illegal. Others are banned because they cause serious harm or breach our obligations to app stores, payment providers, or regulators. Some categories carry an automatic and immediate permanent ban.
3. Zero-tolerance content (immediate permanent ban)
The following categories are absolutely prohibited. We will remove content in these categories and permanently ban the account without warning. We will report content to the relevant authorities where reporting is required by law or where a referral is made under clause 14B.8. Zero-tolerance bans are not subject to the standard graduated appeals path set out in clause 15. However, in compliance with OSA s.21 (and, for EU/EEA users, the DSA internal complaint-handling and statement-of-reasons duties), a complaints procedure is available for all enforcement actions including permanent bans: the review for zero-tolerance bans is expedited, and where it establishes mistaken identity, factual error, or misclassification, the decision is reversed and the account reinstated. Where the conduct is correctly classified and remains prohibited, reinstatement is not available.
3.1 Child sexual abuse material (CSAM) and child sexual exploitation material (CSEM) — any image, video, text, or other content that sexually depicts, exploits, or grooms a person under 18. This includes digitally generated or AI-produced material. We comply with the OSA Illegal Content Codes of Practice on CSAM and with any Ofcom direction in this area, and with equivalent prohibitions in every jurisdiction in which Steez is available.
3.2 Content that sexually depicts or exploits a real person without their consent, including non-consensual intimate images ("revenge pornography") prohibited by the Online Safety Act 2023 and the Sexual Offences (Amendment) Act 1992, and by equivalent local laws.
3.3 Terrorism and violent extremism — content that promotes, glorifies, encourages, or facilitates an act of terrorism or proscribed organisation activity under the Terrorism Acts 2000 and 2006, or the Counter-Terrorism and Border Security Act 2019, or equivalent local laws.
3.4 Adult/pornographic content of any kind — Steez is not an adult platform. Sexually explicit material is prohibited regardless of the ages of the persons depicted, and regardless of any age verification the creator may have performed. This prohibition is absolute and applies worldwide. It reflects both our community standards and the Restricted Businesses policy of our payment provider.
3.5 Content encouraging, facilitating, or instructing serious violence — incitement to murder, serious bodily harm, or content that assists in planning a mass-casualty or domestic-violence attack.
3.6 Fraud and financial crime — content designed to deceive users into sending money or handing over financial credentials, or facilitating unlicensed financial promotions, investment fraud, or advance-fee fraud. Fraud is a priority offence in the OSA Illegal Content Codes.
4. Illegal content and high-risk safety content (OSA / DSA / platform rules)
Some examples below are priority illegal content where the facts meet the relevant UK offence threshold in the Online Safety Act 2023 and Ofcom's Illegal Content Codes. Some are illegal content for DSA purposes where they are unlawful under applicable law. Others are prohibited by Steez's platform rules because they create serious user-safety, creator-safety, payment, or rights risk even where the facts do not amount to a criminal offence. We may remove all of them, but our notices and appeals will distinguish statutory illegal-content grounds from contractual platform-rule grounds.
4.1 Content facilitating or promoting human trafficking or slavery under the Modern Slavery Act 2015 and related trafficking offences.
4.2 Content facilitating drug supply — listing, advertising, or instructing the supply of controlled substances under the Misuse of Drugs Act 1971.
4.3 Weapon-facilitation content — content that assists in acquiring, converting, or using firearms, knives, or other offensive weapons unlawfully.
4.4 Harassment, stalking, and threats — content directed at a specific individual that would constitute an offence under the Protection from Harassment Act 1997, the Online Safety Act 2023 (cyberflashing, epilepsy-trolling), or the Malicious Communications Act 1988.
4.5 Intimate image abuse — sharing or threatening to share private sexual images without consent, as criminalised by the Criminal Justice and Courts Act 2015 and OSA 2023 ss.188–189.
4.6 Encouraging, glorifying, or facilitating suicide or serious self-harm — content that promotes, glorifies, or instructs methods of self-harm or suicide, including within private messages and community chats.
4.7 Eating-disorder promotion — content glorifying or instructing disordered eating behaviours in a manner likely to cause harm. We treat this as a serious platform-safety breach; we will classify it as illegal content only where the facts meet an applicable offence or other legal threshold.
4.8 Impersonation — creating a username, display name, profile image, or content with the intention of impersonating another person, brand, or business. This includes impersonating Steelo Labs employees. We act on reports of impersonation and take admin action under clause 14B (Enforcement tools). We classify impersonation as illegal content only where the facts meet an applicable offence, fraud, intellectual-property, passing-off, or other legal threshold; otherwise it is enforced as a platform-rule breach.
4.9 Criminal hate-related content — content for which, on all relevant information reasonably available to us, there are reasonable grounds to infer that every conduct and mental element of an applicable UK hate-related offence is present and there are no reasonable grounds to infer that a defence may be successfully relied on. This may include an aggravated underlying offence under the Crime and Disorder Act 1998 or an offence of stirring up hatred under the Public Order Act 1986, where that offence's own threshold is met; the applicable grounds and thresholds differ between offences. Content is not classified as illegal under this clause merely because it is offensive, controversial, or hostile. Sub-criminal abuse or hatred based on a listed characteristic may instead fall within clause 4.9A. Equivalent local offences may apply where required by the law applicable to the content or user.
4.9A Abuse or hatred based on listed characteristics — content that, viewed in its full context: (a) directs at an individual, because of an actual or perceived listed characteristic, an insult, derogation, demeaning or dehumanising comparison, objectification, or threat that is reasonably likely to humiliate, intimidate, or expose that person to hostility; or (b) portrays a group as inferior, subhuman, contaminating, or inherently unfit to participate in society, or encourages, advocates, or justifies animosity, hostility, rejection, exclusion, subjugation, or violence toward a group, because of an actual or perceived listed characteristic. The listed characteristics are race (including colour, nationality, citizenship, and ethnic or national origins); religion or lack of religion; sex; sexual orientation; disability; and gender reassignment. Criticism or rejection of an idea, belief, doctrine, institution, government, policy, or conduct is not enough by itself: this clause applies where that framing is used to attribute inferiority or unfitness to people because of a listed characteristic, or to advocate the treatment described above — the line is drawn at targeting people, not at contesting ideas. Neutral reporting, condemnation, counterspeech, personal testimony, and genuinely documentary, historical, academic, artistic, fictional, or satirical treatment are not breaches where the content, viewed as a whole, does not itself direct or endorse the prohibited abuse or hatred. This is a platform rule subject to graduated enforcement under clause 14B.2, unless severity or repetition justifies escalation. If the information reasonably available supports every element of clause 4.9 or a zero-tolerance category in clause 3, that provision may apply instead; mere overlap in subject matter is not enough.
4.10 Glorification or endorsement of serious violence — content that, viewed in its full context, celebrates, praises, romanticises, or endorses the killing of, or infliction of serious physical injury on, a person or group, including by portraying the victims as deserving that harm or the violence as admirable or a model to follow, even where the content does not meet a criminal threshold. A reasoned discussion of whether force was lawful, proportionate, or necessary — including in self-defence, policing, armed conflict, history, or public policy — is not by itself a breach: the line is crossed where the content, viewed as a whole, approves death or serious physical injury as desirable or deserved, urges comparable violence, or normalises it as a model for others. This clause does not prohibit neutral reporting, condemnation, counterspeech, personal testimony, or genuinely documentary, historical, academic, artistic, or fictional treatment where the content, viewed as a whole, does not itself cross that line. This is a platform rule subject to graduated enforcement under clause 14B.2, unless severity or repetition justifies escalation. If the information reasonably available supports every element of clause 3.3, clause 3.5, or another applicable higher-tier provision, that provision may apply instead; mere overlap in subject matter is not enough. A lawful viewpoint is not, by itself, a breach: see clause 14B.9.
5. Other prohibited content
5.1 Spam and unsolicited commercial messages — repeated, bulk, or automated messages, chain messages, or unsolicited advertising sent to other users via DMs, community chats, comments, or posts.
5.2 Coordinated inauthentic behaviour — operating fake accounts, coordinating mass-reporting campaigns, or artificially inflating follower counts, engagement, or subscription numbers.
5.3 Malware, phishing, and harmful links — posting, linking to, or distributing software designed to damage, intercept, or gain unauthorised access to a device or network.
5.4 Circumvention of platform systems. You must not attempt to bypass subscription gates, content access controls, DRM protections, payment systems, or age-assurance mechanisms. This includes attempting to scrape, copy, record, screen-capture, or redistribute DRM-protected exclusive content, which is a breach of these Guidelines and may infringe copyright. We enforce exclusivity through gating and DRM, and may deploy further technical protections (including future screen-capture blocking).
5.5 Off-platform solicitation — creators soliciting fans to cancel Steez subscriptions and follow them to a competing platform, to pay for the same content outside Steez, or to engage in transactions that are prohibited on Steez. Ordinary external social-media links are permitted.
5.6 Doxxing — publishing private identifying information (home address, phone number, workplace, government ID, financial account details) about another person without their consent, where the purpose or likely effect is to harass, intimidate, or endanger them.
5.7 Content involving minors in unsafe contexts — content that depicts, targets, or endangers a person under 18 in a way that is not zero-tolerance under clause 3 but which is still harmful, including content that sexualises minors in a non-photographic way, content that normalises grooming behaviour, or content that a reasonable person would find exploitative of a minor.
5.8 Sanctions and export-control breaches — using Steez where you are a designated person (or are owned or controlled, directly or indirectly, by a designated person) under, or are otherwise in breach of, UK, EU, UN, US, or payment-provider sanctions or export-control rules, or using Steez to circumvent any such restriction (see the Terms of Service eligibility clause).
5.9 Reporting and removal-order handling for the most serious illegal content. In addition to removal and an immediate ban under clause 3: confirmed child sexual abuse / exploitation material (clause 3.1) is reported to the relevant authorities, including the NCMEC CyberTipline where the service is accessible in the US and UK authorities; and for terrorist or violent-extremist content (clause 3.3) we act on competent-authority removal orders, including under the EU terrorist-content regime where applicable.
5.10 Fraud and impersonation. Fraud, scams, phishing, and impersonation of any person, creator, or Steelo Labs are prohibited and are dealt with under clauses 3.6 and 4.8.
PART 4 — MUSIC AND OTHER RIGHTS-PROTECTED CONTENT
What this section says: Steez is a music platform, but we do not take a collective music licence, and you alone are responsible for the rights in any music you post. You may only post content you fully own the rights to. If you post music you do not own — especially a record label's recording — you are personally and fully responsible, and you can be removed, lose related earnings, and be sued by the rights-holder. Read this part carefully before uploading.
6. Our position on music and intellectual property
6.1 Our music-licensing position. Steelo Labs does not take ownership of creator music, and does not hold a collective PRO/CMO licence (for example PRS for Music / MCPS in the UK) unless expressly stated. Creators must own or control all rights needed for upload, gated access, streaming, making available, and any Share Clip use. We may block, remove, hold, de-monetise, or require further clearance for content where platform-level or rightsholder clearance may be required.
6.2 Steelo Labs takes no ownership of content you post. You — the creator — retain ownership of your content and are fully responsible and liable for it, especially when it is monetised. Our fees are charged for platform access and the services we provide (for example behind-the-scenes and making-of material, artist-released stems, Steez Keys, and creator-released access moments). We do not rely on that fee characterisation as a defence to any rights-holder's claim, and we may block, remove, hold, de-monetise, or require further clearance where platform-level or rightsholder clearance may be required.
6.3 We back rightful owners in disputes. Where a genuine rights-holder raises a dispute, we will support them with information that is lawful, necessary, proportionate, and directly relevant to enforcing their rights, redacting personal data, confidential information, or other material where disclosure would infringe another person's rights or exceed what the law and fair process require.
7. What you may upload
7.1 You may only upload content to which you own or control ALL rights. For music this means both the composition rights (melody, lyrics, arrangement) and the recording rights (the specific recording you are uploading). In practice you may upload:
(a) original compositions you wrote entirely yourself, where no co-writer, publisher, or collecting society controls any share of the publishing rights; and
(b) original recordings you own, where no record label, distributor, or other party has any claim over the master recording, and no other songwriter or publisher has any claim over the underlying composition.
7.2 You must own and control all rights in any samples used in your content. Clearing samples with the original rights-holders before uploading is your sole responsibility.
7.3 If you are a member of a collecting society (for example PRS for Music, or any equivalent society in your country), you may have assigned performing or mechanical rights in your own works to that society. It is your responsibility to confirm with that society that you may upload your work on Steez without breaching your membership agreement. Steez does not hold a licence that covers this for you.
8. What you must NOT upload — hard prohibitions
These are absolute content rules. Because Steelo Labs holds no music licence, posting any of the following exposes you to removal, loss of related earnings, and direct legal claims by the rights-holder.
8.1 Label-owned master recordings — HARD PROHIBITED. You must not upload any recording that is owned or controlled by a record label (major or independent), including recordings you are signed to, have assigned to, or have licensed to a label. On-demand availability of a label-owned recording requires a direct licence between the label and the platform. No such licence exists. This prohibition is absolute and enforced by immediate takedown.
8.2 Unlicensed third-party recordings — HARD PROHIBITED. You must not upload any recording, sample, stem, or other audio that you do not own outright and have not fully cleared, including any recording in which any other person, label, distributor, publisher, or co-writer holds an unassigned interest. If you cannot prove you own or control all rights, do not upload it.
8.3 Cover versions — PROHIBITED at launch. A cover version — a performance or recording of a song written by another person — reproduces the underlying composition, which is controlled by the composer and publisher (often via a mechanical-rights society). You must not upload cover versions. This prohibition applies at launch and aligns with our Terms of Service and Creator Terms & Earnings Agreement. Because Steelo Labs holds no mechanical or performing-rights licence, there is no clearance route through us; do not upload a cover even if you believe you have separately obtained a licence elsewhere.
8.4 Any music you do not own outright, including music you have distributed through a distributor that retains rights, music for which a publisher co-controls the composition, or music on which a co-writer has not assigned rights to you.
9. Enforcement of music and IP rules — takedown and revenue clawback
9.1 Warranties. By uploading any content (and again each time you monetise it), you warrant that you own or control all rights in it, that it does not infringe any third party's rights, and that you have all necessary consents and releases. The full warranty and indemnity wording is in the Creator Terms & Earnings Agreement.
9.2 Takedown. We may remove, hide, or disable any content about which we receive a valid copyright or other rights-holder complaint, or which we reasonably believe breaches Part 4, regardless of any warranty you have given. We act expeditiously on valid notices. See the Copyright & Takedown Policy for the notice-and-action process.
9.3 Revenue clawback. Where content you posted in breach of Part 4 has generated earnings, we may withhold, recover, or claw back the related royalty (first by set-off against your future royalties) to fund refunds, settle rights-holder claims, or reverse unlawful gains. Cost-attribution and dispute mechanics are set out in the Creator Terms & Earnings Agreement and Refund & Cancellation Policy; a consumer's statutory remedy is always honoured first and is never delayed by an internal platform-versus-creator allocation.
9.4 Repeat infringers. Accounts that repeatedly breach Part 4 will be suspended or terminated. Takedowns and rights-holder complaints are logged in accordance with our repeat-infringer obligations.
9.5 DSA notice-and-action (EU/EEA users). Any person may notify us of content they consider to be illegal using the mechanisms in clause 16 or the Copyright & Takedown Policy. If and when Steez is made available in the EU/EEA (not at launch — see Terms of Service §2.1), we will operate a notice-and-action mechanism for EU/EEA users and provide a statement of reasons for content or account decisions where the DSA requires it, with an internal complaint-handling route, and we will identify an EU legal representative for DSA purposes.
PART 5 — ADVERTISING, SPONSORSHIP, AND PROMOTIONS
What this section says: If you are a creator and you post content that promotes a brand, product, or service — or includes an affiliate link — you must label it clearly. Failing to do so may be unlawful where you are and will breach these Guidelines.
10. Disclosure of commercial relationships
10.1 You must clearly label sponsored, gifted, or brand-partnership content upfront and prominently. Acceptable labels include "#Ad", "Advert", or "Paid Partnership". Labels like "collab", "spon", or brand tags alone are not sufficient.
10.2 The labelling requirement applies wherever you post: in the video itself (as an overlay or verbal disclosure at the start), in the post caption, and on any share-clips generated from that post.
10.3 Affiliate links — if your post contains a link from which you receive a commission or discount (including merch links, ticket links, or referral codes), the post is an advertisement in its entirety and must be labelled #Ad or #Affiliate prominently at the start.
10.4 Self-promotion of your own products or brand: promoting your own products (your own merchandise, events, or services) on your own Steez channel is not advertising requiring an #Ad label — only third-party commercial relationships (paid sponsorships, gifts, affiliate arrangements) trigger the #Ad regime above. Self-promotional posts must still comply with honest-description rules (UK CAP Code s.3 and equivalent local advertising/consumer-protection rules): they must not create a misleading impression about the nature, price, or availability of the product. Example: posting "New merch drop — link in bio" is self-promotion, not a paid ad, and does not require #Ad. Posting a video you were paid by a brand to make, or including an affiliate link from which you earn commission, requires #Ad.
10.5 Why this matters: in the UK, failure to disclose commercial relationships is a banned practice under Schedule 20 to the Digital Markets, Competition and Consumers Act 2024 (in force 6 April 2025) and a breach of the ASA/CAP Code; the CMA may directly fine traders (including creators) up to 10% of global annual turnover. Equivalent disclosure laws apply in other countries (for example FTC endorsement rules in the US). Steez itself may be liable if it knowingly facilitates undisclosed advertising. We therefore enforce this rule through takedown, suspension, and termination.
10.6 Steez will take down posts that breach clauses 10.1–10.5. Repeated breaches may result in suspension or termination of creator accounts and will be logged in accordance with our repeat-offender obligations.
11. Prize promotions and competitions
What this section says: A giveaway open only to paying subscribers is likely an illegal lottery in the UK and in many other countries. Read this section carefully before running any prize promotion.
11.1 Subscriber-only draws are prohibited. A prize draw or giveaway accessible only to people who have paid for a subscription, content unlock, or any other paid access may, depending on its structure, constitute an unlicensed lottery under the Gambling Act 2005 s.14 (and equivalent local gambling laws). Unlicensed lotteries are a criminal offence, so we prohibit pay-to-enter draws as a conservative rule.
11.2 Free-entry route required. Any prize draw you run must include a genuinely free, equally convenient, and equally prominent route to enter that does not require payment, subscription, or any purchase. The free-entry route must be publicised alongside the paid route and must confer equal chances of winning.
11.3 Skill competitions: if the winner is selected by skill rather than chance, the skill element must genuinely deter a significant proportion of entrants. A trivial question does not suffice.
11.4 Prize promotion administration: you must state all significant conditions upfront before entry, including the closing date, entry method, prize description, eligibility restrictions, and the free-entry route. You must award prizes as described without undue delay.
11.5 Steelo Labs is not responsible for prizes you offer or fail to deliver. Where you are a creator, or a user who uploads or publishes content on Steez, and you run a non-compliant promotion, you are responsible to Steelo Labs for reasonably foreseeable losses, claims, or regulatory action caused by your breach, subject to the consumer-creator fairness limits and any non-excludable statutory rights in the Creator Terms. This responsibility does not apply to ordinary consumers, whose obligations under these Guidelines are governed by the rest of this document without any indemnity.
11.6 These rules apply whether the promotion is run in a post, community chat, DM, or any other feature of Steez, and in whatever country you or your entrants are located.
PART 6 — USERNAMES, IDENTITY, AND CONTACT DISCOVERY
12. Username rules
12.1 Your username must be at least 3 characters long. Your username must not:
(a) impersonate any real person, living or dead, including celebrities, public figures, or other Steez users;
(b) impersonate any brand, company, government body, or Steelo Labs / Steez itself;
(c) include content that would violate Part 3 of these Guidelines;
(d) consist of or include slurs, hate speech, or content that is grossly offensive to a reasonable person.
12.2 We reserve the right to require you to change a username that breaches clause 12.1, or to change it ourselves without notice where there is an urgent reason (for example, impersonation of a public figure or vulnerable person). Refusal to comply after notice is a breach of these Guidelines.
12.3 Display names and profile images are subject to the same rules as usernames.
13. Impersonation
13.1 Creating an account, profile, or post with the purpose of impersonating another person or entity is prohibited (see also clause 4.8). This applies to usernames, display names, profile pictures, and the content of posts.
13.2 If you believe someone is impersonating you or your brand on Steez, you may report it via the in-app report function or by emailing support@steez.space.
14. Contact discovery
14.1 Steez includes an optional contact-discovery feature that allows users to find others who have the same phone number or email address stored (matched via one-way hashes). Contact discovery is OFF by default and is enabled only if you opt in and give your consent. You may turn it off again at any time in Settings.
14.2 Contact discovery, where you have enabled it, is subject to your privacy settings. The feature does not expose your actual phone number or email address to other users. How we process contact-discovery data, and the legal basis for it, are explained in the Privacy Policy.
14.3 You must not use contact-discovery data to harass, stalk, or locate another user outside the platform. Misuse of contact-discovery data is a breach of these Guidelines and may constitute an offence under the Protection from Harassment Act 1997, the Stalking Protection Act 2019, or equivalent local laws.
PART 7 — HARASSMENT, STALKING, AND ABUSE
14A. Harassment and abusive conduct
14A.1 You must not send, post, or transmit content directed at another person that is threatening, intimidating, or designed to cause distress. This applies to posts, comments, community chat messages, and private direct messages.
14A.2 Repeated unwanted contact — sending repeated unsolicited messages to a person who has blocked you, or finding routes around a block to contact them, is prohibited and may constitute stalking under the Protection from Harassment Act 1997 s.2A or equivalent local laws.
14A.3 Coordinated pile-ons — organising or participating in a coordinated campaign of abusive messages against a specific person is prohibited.
14A.4 You may block any user at any time using the block function in the app. Blocking prevents that user from seeing your content or messaging you. Using alternative accounts to circumvent a block is a breach of these Guidelines.
PART 8 — HOW WE ENFORCE THESE GUIDELINES
What this section says: This section explains what enforcement tools we use, in what circumstances, and what you can expect. We describe only what we actually do — we do not promise actions we cannot deliver.
14B. Enforcement tools
14B.1 We have the following enforcement powers, applied at our reasonable discretion according to the nature and severity of the breach:
| Action | What it means |
|---|---|
| Content removal | The post, comment, message, or image is deleted. The uploader may not receive individual notice (see clause 14B.4). |
| Content hide/disable | Where a creator's monetised exclusive content must be stopped, it may be hidden or disabled — this stops new purchases while existing purchasers retain access — instead of being hard-deleted, except where a legal takedown requires full removal. |
| Purchase restriction | Where a user abuses the Key purchase flow or payment features, we may suspend their ability to buy Keys, reverse fraudulent transactions, and report the conduct. |
| Community mute | A user is muted within a specific community. Duration may be temporary or permanent. |
| Global mute | A user is muted platform-wide and cannot post or send messages. Duration may vary. |
| Account suspension | Temporary disable of the account, typically pending review. |
| Permanent ban | Firebase Auth disabled; all sessions revoked; the account is not re-activated unless a successful appeal shows the decision was wrong (for example mistaken identity or misclassification) — see Part 9. |
| Revenue clawback | Earnings from content posted in breach (for example Part 4) may be withheld, recovered, or set off against future payouts — see clause 9.3 and the Creator Terms. |
14B.2 Graduated enforcement: for most breaches we will consider the severity, frequency, and context of the breach. A strike under graduated enforcement is not merely a warning: the content concerned is removed, the account is flagged, and the account's other content and conduct may be reviewed as a whole; escalation — up to account suspension or permanent ban — follows where that review, or repetition, justifies it. Graduated enforcement exists to give users a genuine opportunity to correct their behaviour while the risk their breach created for others is contained. Content falling within a zero-tolerance category in clause 3 results in an immediate permanent ban without prior warning or graduated steps. A severe breach of another clause may justify immediate suspension or permanent ban only where that clause or this graduated-enforcement framework permits escalation, having regard to the nature, severity, frequency and context of the breach. Where the same content may engage more than one provision, we will identify each ground relied on. A higher enforcement tier applies only where the facts, viewed in context, satisfy every element of the higher-tier provision; overlap in subject matter alone does not change the enforcement tier. Even so, an immediate or permanent ban remains appealable under Part 9: where an appeal shows the decision was made in error — for example mistaken identity, or content that was misclassified — the action will be reversed and the account reinstated. The account will not be reinstated for so long as, and to the extent that, the conduct remains genuinely prohibited under these Guidelines.
14B.3 Ban and suspension notifications: we will notify you by email to the address on your account of a ban or suspension, and (for EU/EEA users, where the DSA requires) provide a statement of reasons. We do not currently dispatch in-app push notifications for mutes, warnings, or bans, so email is the notification channel. Without notice you cannot exercise your right to complain under clause 15; we are therefore committed to operating the email-notification path.
14B.4 Content removal without notice: we may remove content without individual notification where required by law or where the urgency of removal makes prior notice impractical (for example, CSAM, terrorism content, or content subject to a valid takedown notice).
14B.5 Creator-moderator powers in communities (Villages): creators and nominated team members may mute users within their own community and may remove content from that community. These powers are granted by Steelo Labs but exercised by the creator. Creators are responsible to us for the moderation decisions they make in their own communities. Steelo Labs remains responsible for the moderation tools we provide, for our own review and appeals process, for our own negligence, and for the statutory duties we cannot exclude; and we reserve the right to review and reverse any creator action that violates these Guidelines or applicable law. Creator moderation actions in a community do not constitute a platform-level ban.
14B.6 Automated content moderation: community chat messages are processed by an automated rule engine that checks for banned words, spam patterns, unauthorised links, and other configured rules. Automated action is limited to rejecting a single message and to short community-level mutes; any indefinite or platform-wide action (for example a global mute, account suspension, or ban) requires human review before it takes effect, except for an emergency hold to prevent imminent harm, which is applied provisionally and promptly reviewed by a person. Posts, images, and videos are not currently subject to automated scanning — moderation of those content types is human-reviewed following a user report. We will update these Guidelines and our Privacy Policy if that changes.
14B.7 Reporting: you may report any content or user via the in-app report function. Reports are reviewed by Steelo Labs staff. We do not guarantee a specific response time, and we will not send you individual updates on every report you submit. The available report categories are: Spam; Harassment; Inappropriate Content; Scam/Fraud; Other (free text, up to 500 characters). You may submit up to 20 reports per day. This daily limit applies to ordinary community reports only — it does not apply to reports of illegal content, OSA complaints, DSA Article 16 notices, copyright or other rights-holder notices, reports of fraud or scams, reports of imminent harm or other safety risks, child-sexual-abuse material or intimate-image abuse, or reports by affected non-users, which are uncapped. Duplicate and self-reports are filtered automatically.
14B.8 Law-enforcement referrals: we may refer content to the National Crime Agency, Internet Watch Foundation, Ofcom, or other relevant authorities (in the UK or elsewhere) without notice where required by law or where we consider it necessary to protect the safety of any person.
14B.9 Viewpoint neutrality and non-breach protective action: platform-level enforcement targets the specific categories of prohibited content and conduct these Guidelines define — never the lawful expression of a political, religious, social, or other opinion as such. Holding or expressing a lawful viewpoint is not by itself a breach, and we will not remove content or sanction an account on the basis of viewpoint alone. Equally, describing content as political, religious, social, artistic, fictional, or satirical does not immunise it where, viewed in context, it objectively satisfies a specific prohibition.
Report categories (including "Inappropriate Content") are intake labels used to route review; a report does not itself establish a breach. A strike, suspension, or ban may be imposed only where content or conduct satisfies a specific provision of these Guidelines, our Terms of Service, or applicable law.
We may take an administrative or protective action without first establishing a breach only where a specific provision permits it — including a rights-clearance hold under Part 4, a provisional emergency hold under clause 14B.6, an urgent username change under clause 12.2, or a child-safety control specified for the relevant kind of content in accordance with our current risk assessment and applicable law. Such an action is not a strike and does not establish misconduct unless a separate prohibition is also satisfied. Child-safety measures may include an age-based access restriction, warning, or recommendation or visibility control; they are selected by reference to the kind of content and the risk it poses — not to agreement or disagreement with the viewpoint expressed. Nothing in this clause limits action we are required to take under the Online Safety Act 2023 or other applicable law.
Clause 14B.9 governs platform-level enforcement by Steelo Labs. Creators may curate their Villages under clause 14B.5; a community-level removal or mute is not a platform-level account sanction. Where a creator purports to enforce a Steelo platform rule or acts on our behalf, any Steelo review or appeal will apply the same specific rule and classification standard. Steelo Labs remains responsible for its non-excludable statutory duties.
PART 9 — COMPLAINTS AND APPEALS
What this section says: If you think we made the wrong call — whether we removed your content, muted you, or banned you — this is how to challenge it.
15. Complaints procedure
15.1 How to complain: if you believe Steelo Labs has made a wrong moderation decision — including content removal, muting, account suspension, or banning — you may submit a complaint via the route described in our Moderation, Complaints & Appeals Procedure.
15.2 What to include: your username, a description of the action you are challenging, why you believe it was wrong, and any evidence you wish to rely on.
15.3 Acknowledgement: we aim to acknowledge complaints as soon as reasonably practicable and, in any event, without undue delay.
15.4 Resolution: we aim to resolve complaints typically within 30 days of acknowledgement. Complex cases may take longer; we will let you know.
15.5 Outcomes: a complaint may result in: (a) the original decision being upheld; (b) the original decision being reversed (content reinstated; mute/ban lifted); (c) the original decision being varied (for example, a permanent ban reduced to a temporary suspension). Where content was removed under the clause 8.1–8.2 music hard-bans, a copyright counter-notice is still accepted and processed under the Copyright & Takedown Policy and can lead to reinstatement of the copyright takedown; any decision to keep the content unavailable under the hard-ban is a separate decision, taken on its own facts under that ground and communicated to you with reasons. Reinstatement is never pre-announced as impossible.
15.6 Named accountable person: the senior person accountable for our online-safety compliance is Edmund Berkmann (until delegated).
15.7 The full appeals procedure, including how to escalate unresolved complaints and (for EU/EEA users) information on out-of-court dispute settlement under the DSA, is set out in our Moderation, Complaints & Appeals Procedure. Where a complaint reaches deadlock, we will signpost alternative dispute resolution; no ADR provider is committed to at this stage.
15.8 Regulator complaints: you may raise a concern with Ofcom if you believe we have failed to comply with our duties under the Online Safety Act 2023 (Ofcom's online safety page: https://www.ofcom.org.uk/online-safety). Ofcom regulates our compliance and your concern can inform its regulatory work, but Ofcom does not adjudicate or provide individual redress for your complaint. EU/EEA users may also contact the relevant Digital Services Coordinator. Users in other countries may have recourse to their local online-safety or consumer regulator.
PART 10 — REPORTING ILLEGAL CONTENT AND CONTENT HARMFUL TO CHILDREN
16. How to report
16.1 Any user or affected person (including a person depicted in content who is not a Steez user, anywhere in the world) may report content or conduct on Steez. You do not need to have an account to submit a report about content that affects you.
16.2 In-app reporting: use the three-dot actions menu on any post, comment, community message, or user profile, and select "Report". For private messages, use the report function within the chat interface.
16.3 Email reporting: you may also report content by email to support@steez.space. Please include a description of the content or conduct, the username of the account involved (if known), and the reason for your report. If you are reporting on behalf of a child, please say so.
16.4 Copyright / rights-holder takedown: to report copyright or other IP infringement, use the process in our Copyright & Takedown Policy (or email legal@steez.space) rather than the general report function. For EU/EEA users this is part of our DSA notice-and-action mechanism (clause 9.5).
16.5 Emergency situations: if content indicates an immediate risk to life, report it to us and contact your local emergency services. We will take urgent action on reports of this kind.
PART 11 — AUTOMATED SYSTEMS — WHAT IS AND IS NOT SCANNED
17. Truthful disclosure of automated scanning
17.1 Community chat messages: messages sent in Steez communities (Villages) are processed by an automated rule engine that checks for: (a) banned words (configurable per community); (b) spam (repeated messages within a short window); (c) links to domains not on the community's permitted list. This processing happens in real time. Triggering the rule engine may result in your message being blocked, or in a short community-level mute, without a human review step. Automated action goes no further than that: any indefinite or platform-wide action (such as a global mute, suspension, or ban) requires human review before it takes effect, except for an emergency hold to prevent imminent harm, which is promptly reviewed by a person.
17.2 Posts, video, and images: at the time of publication of these Guidelines, posts, video content, and images are not processed by automated scanning tools. Moderation of posts, videos, and images relies on human review of user reports.
17.3 Recommender feeds: the Steez Mosaic feed uses an algorithmic recommender to surface content. The recommender is not a moderation or safety tool and does not detect or remove prohibited content.
17.4 Private messages (DMs): private direct messages between users are not subject to automated scanning. They can be reported by either party using the in-app report function.
17.5 We will update these Guidelines and our Privacy Policy if the scope of automated processing changes.
PART 12 — INTELLECTUAL PROPERTY
18. Content you upload
18.1 By uploading content to Steez you confirm that you own or control all intellectual property rights in that content, or that you have all necessary licences to do so. The licence you grant to Steelo Labs by uploading is set out in the Creator Terms & Earnings Agreement (for creators) and the Terms of Service (for fan-side content such as comments and chat). For music specifically, see Part 4 — Steelo Labs does not take ownership of your music and does not hold a collective music licence.
18.2 You must not upload content that infringes another person's copyright, trade mark, database right, or other intellectual property right. This includes:
(a) music, video, or images owned by a third party without a valid licence (see Part 4 for music-specific rules);
(b) photographs or artwork belonging to another creator or artist;
(c) trade marks or branding that imply a false association with a brand.
18.3 If you believe your copyright has been infringed on Steez, please use the process in our Copyright & Takedown Policy to submit a takedown notice.
PART 13 — FREEDOM OF EXPRESSION AND PRIVACY
19. Our approach to content decisions
19.1 We take freedom of expression seriously. When deciding on and implementing safety measures and policies, and when making enforcement decisions, Steelo Labs will have particular regard to the importance of protecting users' right to freedom of expression within the law and to users' privacy, in accordance with OSA s.22 and, for EU/EEA users, the fundamental-rights considerations in the DSA. We will not remove content simply because it is controversial, uncomfortable, or critical of Steelo Labs, unless it genuinely falls within a prohibited category in Part 3, 4, or 5.
19.2 Enforcement decisions on content in private DMs will be made with particular care for the privacy of all parties.
PART 14 — CHANGES TO THESE GUIDELINES
20. Updates
20.1 We may update these Guidelines to reflect changes in law (including new OSA priority offences published by Ofcom, DSA developments, or changes in other jurisdictions), changes to platform features, or changes in enforcement policy.
20.2 Fans: if we make material changes, we will give you reasonable notice (for example, via in-app notification or email) and the updated Guidelines will apply to your ongoing use of Steez after that notice.
20.3 Creators: we will give at least 15 days' notice of material changes before they take effect, in accordance with our obligations under the UK Platform-to-Business Regulation 2019 and our Creator Terms & Earnings Agreement.
20.4 Continued use of Steez after the effective date of any updated Guidelines constitutes acceptance of the changes. If you do not accept the changes, you should stop using Steez and may close your account.
20.5 Where a material update requires renewed acceptance, we will prompt you in-app or by another durable notice route before relying on the updated term against you. We will keep the app's policy-version records aligned with the published documents before using an in-app reconfirmation flow as evidence of renewed acceptance.
PART 15 — MISCELLANEOUS
21. Cross-references to sibling documents
21.1 These Guidelines should be read alongside:
- Terms of Service — your contract with Steelo Labs as a fan or general user (including the definition of a Steez Key and the fixed £30 first-hand price)
- Creator Terms & Earnings Agreement — additional terms for creators, including fee schedule (20/80 subscriptions and collections; 20/80 Steez first-hand), the music hard-bans and own-all-rights warranty/indemnity, the launch cover-version prohibition, ad-disclosure indemnities, and the share-clip licence grant
- Privacy Policy — how we collect, use, and retain personal data, including moderation data, contact-discovery data, and automated-processing disclosures
- Cookie & Tracking Policy — tracking and analytics on steez.space and in the app
- Refund & Cancellation Policy — your rights in relation to payments, including your CRA/CCR rights as a consumer
- Copyright & Takedown Policy — how to submit or respond to an IP takedown notice (and the EU DSA notice-and-action mechanism)
- Data Deletion Policy — how to delete your account and what happens to your data
- Website Terms of Use — terms for visitors to steez.space and steelo.io
- Moderation, Complaints & Appeals Procedure — the full procedure for challenging moderation decisions
22. Severability
22.1 If any provision of these Guidelines is found to be unenforceable or invalid, it will be severed to the minimum extent necessary, and the remaining provisions will continue in full force.
23. Governing law and your local rights
23.1 These Guidelines are governed by the law of England and Wales, and the courts of England and Wales have non-exclusive jurisdiction over disputes about them.
23.2 Your mandatory local rights are preserved. Nothing in these Guidelines affects your statutory rights as a consumer, or any other right under the mandatory law of your own country that cannot be excluded by agreement; where such local law conflicts with these Guidelines, your local mandatory rights prevail to the extent of the conflict. If you are a consumer resident in Scotland, Northern Ireland, an EU/EEA member state, the United States, or any other jurisdiction that grants you the right to bring proceedings in your local courts, nothing in this clause affects that right (in the UK, CJJA ss.14A–15E).
23.3 EU/EEA users: if and when Steez is offered in the EU/EEA, EU/EEA users additionally have the rights described in clauses 9.5 and 15.7 under the DSA, and the data-protection rights described in our Privacy Policy under the GDPR. Our EU Article 27 GDPR representative and EU DSA legal representative are in the process of being appointed; until appointed, EU/EEA users can contact us directly at privacy@steez.space (data) or legal@steez.space (DSA) and we will deal with the matter directly.
23.4 US users have the rights described in our Privacy Policy, including any applicable CCPA/CPRA-style rights.
23.5 For complaints and disputes generally, see clause 15 above and the disputes clauses of our Terms of Service.
Steez — operated by Steelo Labs Ltd. Registered in England and Wales. Company number 15553648. Registered office: Steelo Labs Ltd, 3 Harebell Close, Hamilton, Leicester, England, LE5 1UX. Company domain steelo.io · product domain steez.space. Contact: support@steez.space · legal@steez.space · privacy@steez.space.